Long-term thinking

We make good, long-term decisions that allow us to do well in the good times and withstand the tough times. We never allow short-term profit considerations to get in the way of doing what’s right for the customer. We pride ourselves in having investors and an organization that share this view. The shared perspective on long-term thinking of all stakeholders will help us manage periods with high volatility. We are committed to ensure that our company will stand the test of time.

Leadership and personal responsibility

Our success is based on our people. We treat each other with respect and dignity and expect everyone to promote a sense of personal responsibility. We recruit competent and motivated people who respect our values, provide equal opportunities for their development and advancement, protect their privacy and do not tolerate any form of harassment or discrimination. We believe that a team-oriented working environment is critical to ensuring we succeed over time.

Exceptional client service

We focus on the Customers: we try to give them a good and fair deal by offering high-quality, competitively priced products and services. We aim to exceed expectations by listening to customers and anticipating their needs, making it easy for them to do business with us. We innovate, test and learn: we know some ideas will fail, and that’s okay. Through out monthly newsletters we provide full transparency on performance and outline our investment cases.

Operational excellence

There is no successful strategy without operational excellence. We must act quickly on problems; drive results, not just activities; and ensure detailed follow-up so that we meet our commitments. We promote efficiencies and remember that leaner is better. We leverage technology to make operations fast and simple: we invest wisely for the future - including on infrastructure and people. We try to get a little better every day, continually raising the bar.